Absa Card Introduces New Service in South Africa
Wednesday, April 28th, 2010South Africa will welcome almost half a million tourists during June and July of 2010. These visitors are in for an unforgettable experience; beautiful scenery, divergent cultures, world class hospitality and the big five are just some of the wonders they will enjoy.
Banking analysts say the volume and value of card transactions will go through the roof as these visitors swipe their cards for purchases at hotels, restaurants and general retailers. One of the risks to foreign visitors is they don’t know how much they’re spending in Euros, Pounds or Dollars, until they get their card statements, often a month after they have made their purchases. Absa Card has partnered with Planet Payment to bring Pay in Your Currency™ also referred to in the industry as Dynamic Currency Conversion (DCC), to South Africa to address this concern.
The Pay in Your Currency service will provide Absa merchants with the ability to present the international consumer with a choice of paying in Rand, or completing the purchase in any one of the 30 supported foreign currencies. This service enables the merchant to improve client service, thereby aiding their volume growth whilst at the same time increasing their operating margins.
The process ensures foreign exchange transaction transparency by converting Rand amounts into the cardholder’s home currency at point of sale. The sale amount is agreed and verified by the cardholder using either a PIN or signature. Further, merchants gain access to Planet Payment’s best-in-class analytics and reporting package, which allows for the complete reporting and reconciliation of all transactions through a single, easy-to-use, web-based interface.
Absa Card decided to introduce the technology after extensive consultation with Barclays, the majority owner of Absa. Barclays (through Barclaycard) has been offering a DCC solution in European countries for a number of years.
Absa Card Acquiring is the first to offer the DCC solution in South Africa. Their vision is to own the world of simple payment by providing a differentiated point of sale offering to merchants, ensuring ‘feet in store’ and improving cardholders’ experiences.
Absa Card’s Card Acquiring division is rolling out Pay in Your Currency with a trial of the simple payment solution at selected Absa Card merchants beginning in April 2010. Absa anticipates rolling out the solution to Absa Card merchants nationally starting the second half of April.
Tourists visiting South Africa will be able to pay in their own currency wherever they see the Pay in Your Currency sign.
For more information, visit planetpayment.com.